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These days, capturing attention is both rare & powerful. Here are 5 scientific reasons why you should implement attention-driven landing page design.
Excerpts...
Instead of a webpage that confuses users by displaying everything at once, an attention-driven landing page design carves an instant visual path, directing them to 3 essential pieces of information:
What the page is about (your offer)Why it is important (your value proposition)Where a user should go next (your Call-to-Action)
Recent research at MIT suggests that a cluttered environment not only wreaks havoc on a landing page’s navigability but also on the user’s ability to recognize the 3W’s. According to the research, “Excess and/or disorganized display items can cause crowding, masking, decreased object recognition performance due to occlusion, and impaired visual search performance”.
Unsurprisingly, the study found that too much ‘variability’ in color, size, and texture creates a particularly cluttered environment: Constantly fluctuating colors and sizes create an atmosphere of unpredictability, confusing a user’s attention and ultimately driving them away.
Mian umair's insight:
http://www.kooldesigning.com/Image may be NSFW.
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